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Calling products “sharing size” may not have the intended effect | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Christopher Lombardo

It’s said that “sharing is caring,” but a study warns that confectionery size formats brand say are meant for sharing could be warping how consumers think of the health impacts of what they eat.

http://strategyonline.ca/2021/01/06/calling-products-sharing-size-may-not-have-the-intended-effect/
 

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